Ghantasala Arts Academy encourages budding artists by providing the training and also offering them a platform. The academy also strives to uplift the poor artists by providing them opportunities in the trust and college musical events.

The Unit has carried out several programmes like felicitating popular poets, cine artists, singers, launching new initiatives like ‘Padyaniki Patthabhishekam, a program designed exclusively on Telugu poetry written by various poets. All the students were trained and presented different film and private poems there by making a contribution towards re-instating the value and significance of our literary heritage.